What should musicians post on social media?
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Effective social media for musicians focuses on 'building in public' rather than just announcing new releases. By balancing high-quality performance clips with raw, behind-the-scenes documentation, you build a community that feels invested in your journey, not just your final products.
- 1.Share 'Process' content like raw voice memos, songwriting sessions, or DAW screen recordings to build intimacy and show your craft.
- 2.Document the 'Lifestyle' by posting behind-the-scenes tour footage, gear breakdowns, or the mundane realities of being a musician to humanize your brand.
- 3.Create 'Performance' clips featuring high-quality short-form video (Reels/TikToks) of you playing live or doing 'bedroom sessions' of your original tracks.
- 4.Use 'Interactive' posts like Q&As, polls on song titles, or lyric feedback requests to give your audience a sense of ownership in your project.
- ×Avoid ghosting your audience; consistency is more important than perfection.
- ×Don't over-polish everything—raw, authentic content often performs better than high-budget music videos on social platforms.
- ×Stop treating social media like a billboard; if you don't engage with comments, the algorithm will stop favoring your posts.
Follow the '80/20 Rule': 80% should be value-based or entertaining content (videos, stories, tips), and only 20% should be direct 'hard sells' like 'Buy my merch' or 'Stream my song.'
Based on AI training data — may not reflect current information.
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