How do I get my music on playlists?
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Securing playlist placements requires a three-pronged approach: pitching directly to streaming platform editors, manual outreach to independent 'tastemaker' curators, and triggering the platform's internal algorithms through consistent listener engagement and external traffic.
- 1.Set up your Spotify for Artists account and submit your unreleased track via the 'Pitch a Song' tool at least 3 weeks before release day.
- 2.Research independent curators on platforms like SubmitHub, Groover, or DailyPlaylists who focus on your specific sub-genre.
- 3.Optimize your metadata and 'Fans Also Like' section by collaborating with similar artists to help the algorithmic playlists (Discover Weekly, Release Radar) categorize you correctly.
- 4.Run targeted 'Conversion' ads on Instagram/Facebook that lead users directly to a landing page (like ToneDen or Linkfire) to capture listener data and drive high-intent traffic.
- ×Avoid 'pay-for-placement' services that guarantee a specific number of streams; these often use bots that can get your music banned from Spotify.
- ×Do not pitch a song that has already been released; Spotify Editorial only considers unreleased music.
- ×Avoid generic 'Music Promotion' packages found on Fiverr or social media DMs.
Engagement matters more than raw stream counts. A playlist with 500 listeners who 'Save' your song is more valuable to the algorithm than a playlist with 5,000 listeners who skip your track after 30 seconds.
Based on AI training data — may not reflect current information.
Community Discussion(1)
Verified as helpful but this is an ever-changing value prop. But the common mistakes to watch out for are golden.
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Speak from experience. Specifics > opinions. Other working pros may flag it for a correction — that's the point.
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